Google's ranking algorithm is kept a secret, but as Search Engine Optimization consultants, we know from experience how to modify websites so that search engines can index and rank them.  GeoNorth can help you understand the principles behind search engines and help you run an effective SEO campaign.  Being in Anchorage adds an interesting twist to getting good placement for your website:  many businesses rely on the web for their core business, and since Alaska is a relatively small market, good rankings can be easier to achieve than in other states.  Getting your website to appear near the top of the organic search results, in the vertical results (such as maps, Google places, images, and videos), and in paid advertisements can increase visibility and traffic to your site.  Increased traffic leads to increased visibility and conversions.

Why Should You Optimize Your Website For Search Engines?

No matter how great your product is, if no one can find it online, it won't matter.  Search engines are very particular about how websites are ranked, or appear on search listings.  Using search engine optimization, or SEO, to optimize a website will help it rank higher.  A website that doesn't show up on the first page of a search engine will not do you much good.  Visibility means traffic.  Traffic means business and sales.  If you are thinking about starting an SEO campaign you might want to ask yourself:  When you search for your business online, does your competition appear before you in the search results?  Is your website providing you with the results you want? Do you want to recieve more quality traffic to your site?  Once people reach your site are they exploring it and taking actions that lead to conversions or do they hit the back button?

GeoNorth and Search Engine Optimization

GeoNorth offers SEO services to organizations in the Anchorage area and throughout all of Alaska.  The best time to hire an SEO consultant is during a site redesign or when your website is initially launched, to ensure your site is designed to be search engine friendly from the bottom up.  We have plenty of experience with creating SEO-friendly Drupal sites that use Google Analytics to track web traffic and provide you with detailed statistics. But even if you already have a website, we can still help.  Often there are minor changes needed to get good rankings.

Considered doing it yourself?  SEO can be time intensive, and if incorrectly applied, it can do more harm than good.  With hundreds of ever-changing factors affecting your search ranking, you need to beware of certain techniques that can lead to short term boosts in your site's ranking, but will most likely lead to your site being demoted or blocked from search results. This can lead to a very large drop in traffic to your website, and could last for a long period of time depending on how long it takes to have your site indexed by search engines again. By using proper SEO techniques you can focus on long term success in your page rankings without having to worry about being dropped from search engine indexes entirely.  Our professional staff can give you clear guidance based on sound internet marketing principles.  For further information on GeoNorth's SEO consulting services, please call our Anchorage office:  (907) 646-4535 or send us an email.