GeoNorth Blog
Over the years here at GeoNorth, we've learned a lot. We find that the more informed your clients are, the more aware they become of what their needs are, and what we can do to help them. With this in mind, we've created a bit of a resource in a weblog of information to help raise the bar of development education.
The Basics of a Successful Sales Pitch
9.20.11
Have you ever noticed how the ‘basics’ seem to be the best, tried-and-true core approaches for accomplishing most anything successfully? Nothing complicated or fancy. Just stick to the basics. The KISS method, or ‘Keep It Simple, Stupid’.
Comments (0) | Continue Reading...Busting Paralysis by Analysis
8.15.11
Today’s business world is competitive. Everyone knows that. Considering global economic uncertainties, volatile stock markets and market conditions, the trap of debt, and those finicky clients, business today almost demands a conservative approach. But, to do so risks opportunity lost.
Comments (0) | Continue Reading...What Are 'Moments of Truth'?
2.10.11
BusinessDirectory.com defines a Moment of Truth as ' In customer service, instance of contact or interaction between a customer and a firm (through product, sales force, or visit) that gives the customer an opportunity to form (or change) an impression about the firm'. Although he coined the phrase originally, Jan Carlzon, a former executive who managed Scandanavian SAS Airlines, didn't necessarily come up with today's modern definition. He used the term to mean those moments in which important brand impressions are formed and where there is significant opportunity for good or b
Comments (1) | Continue Reading...A Brief Look at Guerilla Marketing
8.27.10
The concept of guerilla marketing was invented as an unconventional system of promotions that relies on time, energy, and imagination, rather than a big marketing budget. Typically, guerilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerilla Marketing. The term has
Comments (1) | Continue Reading...Exploding the Myths of Customer Satisfaction Measurement
7.1.10
The ‘pursuit of excellence’ will many times fail to include your company’s management process for measuring and managing customer satisfaction. ‘Voice-of-the-customer’ feedback is certainly critical to directing improvement processes, but most companies use unreliable or invalid data. Any company that is serious about being customer-focused, and delivering true, world-class quality, must themselves be world-class in their approach to customer satisfaction measurement (CSM). Unfortunately, many myths exist on this topic that hinder companies from becoming world-class in the
Comments (0) | Continue Reading...Managing Client Expectations
6.17.10
If you are a service provider, then you know how difficult it can be to manage client expectations. After all, it's a moving target. Stationary one day, fluid, and moving quickly the next. They grow, they shrink, they change color, they even morph into something that has no recoverable features of the original expectation whatsoever. And how satisfied, or dissatisfied, your clients are with you and your service, is largely determined by these expectations, and how well you manage them. So how do you approach this? How do you keep your arms around somethin
Comments (1) | Continue Reading...The Team Quality Improvement Process
6.10.10
Within any organization, everyone has a customer. Regardless of what we are hired to do, we are all doing it for a customer. Be it an external customer (the obvious customer which orders our products/services, and pays us to perform or produce), and the internal customer (the fellow employee who comes to you with a request likely has an external customer somewhere behind that request).
Comments (0) | Continue Reading...Do I Need A Website?
3.31.10
You've been thinking about creating a presence for yourself or your business on the Internet. You're still not convinced though that you need a website. Or, you already have one, but you are considering a site redesign. What are the compelling thoughts that are going to get you off of the fence, one way or the other? Some things to consider.
Comments (2) | Continue Reading...Marketing in a Down Economy
3.10.10
I know it's hard to swallow. But in a down economy, marketing efforts should be increased. Yes, increased. There, I said it. The elephant in the room has been identified. And now for the oxymoron; when the economy is down, we should all be tightening our belts. "Cut costs, and we'll be better prepared when the crisis passes". "We've got to pay attention to our overall profitability now more than ever". And so on and so on. I would challenge you though, to do this each and every day, whether eco
Comments (0) | Continue Reading...Charting Effective Search Engine Optimization
1.21.10
Search Engine Optimization (SEO) is a necessary component to any successful business website. The internet has become the primary resource for information on virtually everything, from goods and services to relationships. To meet the needs of customers searching for solutions, businesses need to ensure their website content is easily visible, and what better way than SEO to achieve this?
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